Men's 100% linen shirt

Fabric notes

Composition: 100% linen
Weave: Plain weave with a visible slub texture
Weight: Light to mid weight (target range, to be confirmed with our mill)
Hand feel: Dry and textured, softening with washing
Softness: Linen starts crisper than cotton and softens with washing; we will check how it feels after repeated washes
Care: Machine wash cold on a gentle cycle, dry in shade, iron damp if you want a smooth finish

Quality

Fibre: 100% linen, no blended fibres TargetTarget spec, to be confirmed with our mill
Yarn: Linen yarn, count to be confirmed with our mill 20s–40s count TargetTarget spec, to be confirmed with our mill
Fabric: Plain weave, light to mid weight with a slub texture 120–160 GSM TargetTarget spec, to be confirmed with our mill
On your skin: Dry, airy hand feel that breathes in warm weather TargetTarget spec, to be confirmed with our mill
Shrinkage: Pre-washed to limit shrinkage We'll testWhat we'll test: length and width after five home washes. What we'll publish: the measurements, garment by garment.
After a year of washing: Colour, creasing and seams over time We'll testWhat we'll test: colour, pilling and seams after repeated washes. What we'll publish: photos after each round of washing.
Care: Machine wash cold on a gentle cycle, dry in shade TargetTarget spec, to be confirmed with our mill

Each line of a Quality card carries one tag. The tag tells you how sure we are.

FACT: Checked against a published source. The link shows who said it and when.
Target: What we're asking our mill for. It isn't confirmed until we test the fabric, so we show a range, not one exact number.
We'll test: Something we'll measure ourselves, such as shrinkage or colour after washing. We'll publish the results and photos, whatever they show.

Testing plan

What we intend to test on this concept, and the pass criteria. A result is only marked Verified once we have the evidence.

Shrinkage after washing
Planned
Length and width change after five home washes.
Colourfastness
Planned
Colour change after repeated washing and exposure to light.
Crease recovery
Planned
How the fabric recovers from creasing after wear and after washing.

Why this fabric

We chose a plain weave with a visible slub texture for this 100% linen shirt because that open structure is what gives linen its characteristic texture and drape, in the light-to-mid weight range we're targeting.

On your skin

This is a research-stage concept: we expect the open weave to feel dry and breathable against skin, starting crisp and softening with repeated washing, rather than a tested result.

Where the difference shows

The visible slub texture and the natural drape of an open linen weave are meant to read as more considered than a flat, even cloth, while the fabric stays simple: 100% linen.