Journal
Everything we've written, in one place.
Fibre, fabric, sourcing, longevity — every article we've published, newest first. Browse by topic below, or dive into a category hub for a narrower read.
- Beginner
What should you actually check when buying a linen shirt?
The tag says 100% Linen. That's a starting point, not the whole story. Here's what to actually check before you buy.
Read → - Beginner
Is recycled polyester actually better than virgin polyester?
Recycled polyester is marketed as fashion's fix for plastic. A lab study of major-brand garments found it sheds more microplastic, not less. Here's what the research actually shows.
Read → - Beginner
Why most clothes end up in a landfill, not a wardrobe
Every second, worldwide, a garbage truck's worth of clothing is landfilled or incinerated. Almost none of it is recycled into new fabric. Here's what actually happens to clothes once they're thrown away — and why keeping a shirt matters more than replacing it well.
Read →